Screening’s the best way to detect bowel cancer early

Man sitting on a toilet reading a newspaper

Bowel cancer is the third most common cancer in Scotland, but it’s highly treatable if caught early.

In fact, 9 out of 10 people survive the disease if it’s detected and treated in its earliest stages.

A new campaign that aims to overcome the taboos around bowel cancer in a bid to increase survival rates from the disease in Scotland has been launched by the Scottish Government as part of its Detect Cancer Early programme.

Backed by NHS 24 and the Scottish Cancer Coalition, the new six-week campaign is set to raise the profile of bowel cancer and outline the benefits of screening, as the best way to detect any hidden signs of the disease.

The new campaign launched on 18th February will provide both men and women aged 50-74 who are eligible for the programme with the facts about the disease so they feel more informed when choosing whether to do the test.

TV and radio adverts starring Ford Kiernan have been produced to support the campaign - you can watch and listen to them below.

TV campaign


Radio campaign


  • Radio ad - Bowel Screening

Viral campaign - "The Poo Song"


Bowel screening

More information on bowel screening can be found in the Screening Scotland health zone on NHS inform:

Bowel campaign leaflet

Find more information on the bowel screening campaign:

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Last updated: 06 October 2014

 

NHS Scotland Healthier Scotland